Anchor Brewing - IPA Launch

Our friends at Anchor Brewing asked us to help them launch their two newest IPAs with a targeted digital campaign. We crafted a media plan to build awareness and made social videos and animated banner ads for a social and programmatic ad buy. The campaign is now enticing Bay Area beer drinkers to give Anchor’s new brews a try.

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CREDITS

Client: Anchor Brewing Company
Director of Brand Marketing: Angela Knotts
Sr. Brand Manager: Rhys Carvolth

Agency: Agency SOS
Creative Director: John Kovacevich
Media Director: Erika Spence
Art Director: Michael Kennedy
Video & Banner Production: The Bridge
Media Company: InLine Media

Campaign Launch: April 2021